Affiliate Marketing For Dummies
Thanks for expressing interest in affiliate marketing for dummies.
When it comes to properly harnessing the power of the internet…
Most affiliate marketers go about it all wrong.
Specifically, they usually just setup a basic website and consider their work done.
This approach is far too common, and within the context of bringing in new leads and commissions, it doesn’t even begin to utilize the immense power of the internet.
(note: this post includes affiliate links, which you can get the full affiliate disclaimer here)
Affiliate Marketing For Dummies
While websites are still valuable assets for SEO, blogging, and getting content out there…
Many times they just aren’t as effective by themselves when it comes to making commissions.
That’s why it’s best to combine them with what’s referred to as an affiliate funnel.
So What Is An Affiliate Funnel?
An affiliate funnel refers to a multi-step process that moves traffic from interested to investing.
Each of those steps can differ slightly, but usually include 4 stages.
Here’s a few more details about each.
Awareness is all about using traffic to get your targeted audience to exactly what they are looking for. This can be done using a lead magnet which I will be covering more in this post.
You gain your targeted audience’s interest by them entering you their email address.
Getting closer to the moment of truth (so to speak). There’s actually many decisions a prospect can make when it comes to your affiliate funnel.
This is where money is exchanged for the value, information, and or product you are recommending, and should be the biggest goal to aim for.
So let’s talk about the top of your affiliate funnel, where you will funnel your traffic to.
The Squeeze Page
(also referred to as an opt-in page, lead page, or landing page)
Squeeze pages are important because they allow you to build an email lists consisting of leads interested in what you’re going to offer.
In fact, building your email list might as well be one of the important aspects of affiliate marketing.
On A Side Note
Here’s what you’ll want to include on your squeeze page.
- What They Will Be Getting
When someone comes to your squeeze page, they need to know what they will be getting in exchange for their email.
This is where lead magnets come into play (which is something valuable your audience is interested in).
An example of a lead magnet could be:
- A PDF eBook addressing a specific problem.
- A cheatsheet that quickly gives them information they want.
- A video course that walks them through, once again, information they want.
- And so on and so forth.
There’s plenty of options to go with (depending on what you’re going to recommend and who your targeted audience).
Just make sure you go with something that your targeted audience REALLY wants.
- Hard Hitting Headline
Now that they know what they will be getting, you want to include a headline on your squeeze page that will REALLY entice them to enter their email on the page.
I’m going to show you an example of a squeeze page that converted very nicely on Facebook.
I was giving away a lead magnet that showed online business owners how to get higher optin rates (which the stats above prove that simplicity works).
As you can see, the headline was “Copy My 4 Step Process Used To Get 71% Optin Rates”.
This did very well for a variety of reasons:
- Online business owners understand the value of higher optin rates (cheaper leads).
- Online business owners are always looking to get more leads (at cheaper costs too).
- It hit one of the biggest problems for businesses (getting leads effectively).
So next up we have…
- The Objection Smasher (Optional)
This is usually a little extra to add in to help with any objections.
For this, you need to read your headline as your targeted audience and ask yourself, what might stop them from entering their email and moving forward?
In this case, a common concern is that their niche or business is “different”.
In reality: it isn’t.
The same business principles work for whatever business or niche you’re involved in.
That’s why I included “This Works Regardless Of Your Niche”.
- Call To Action
Lastly you want to have some type of call to action.
In my example above, it was the Download Now button which opened up a drop down for them to enter their email, and I also had a blue clickable link that opened up the same drop down.
Wrapping It Up
Alright, so that’s where I’m going to wrap up this affiliate marketing for dummies post.
I hope this provided some value and you found at least one gold nugget, because sometimes when it comes to affiliate marketing…
All it takes is one little distinction to skyrocket you in the right direction.
Thanks again for expressing interest in affiliate marketing for dummies…
And be sure to comment below if you have any questions.